Blink Fitness wanted a fresh campaign that would feel more elevated while embracing the themes of lifting each other up, uniting diverse cultures, and celebrating self-discovery and fitness victories. Partnering with Heart & Hustle, we crafted a cinematic campaign that showcases a variety of bold individuals, each portrayed in both their professional attire and workout gear, seamlessly blending their everyday lives with their fitness journeys.
Creative directed and collaborated with local artists to creatively interpret Blink Fitness in relation to its unique 5 locations in the New York area.
The murals convey a sense of unity, celebration, and inclusivity, incorporating subtle elements of fitness achievement and boldness.
At Blink Fitness, we believe in celebrating each person who walks through our doors. Not just recognizing who they are, but celebrating it. With the current state of the world, Pride Month and inclusivity are more important than ever. We want LGBTQ+ people to know that they are safe, loved, and celebrated here. Always.
For 5 years running, tampon sales were tanking. We dug in and found that period stigma has led to period misinformation...when we don’t talk about it, we can’t learn about it. After all of our research, we were confident that education was the answer. And who better to shed light on this issue than the queen of vagina-talk, Amy Schumer.
This Amy campaign won a silver Effie for most effective advertising in the Personal Care category.
Gen Z VERY RARELY use tampons. And when they do, it’s only for very specific moment.
Through :06 bumpers, we found a fun, eye-catching way to get
Gen Zers to consider Tampax any time they have a period.
Illustrator: Ayushi Saria
At times, each of us has wanted to return to a simpler state. And that’s exactly what we did with new Tampax and Always PURE. It’s the protection you love down to the bare essentials – tampons with 100% organic cotton core, free of dyes, fragrances and chlorine bleaching.
All around the world, millions of girls drop out of after school activities each year because of period poverty, which is when girls and women lack access to sanitary products. This causes girls to miss out on the opportunities that can help mold their future. We got the message out through this video and by donating pads to girls in need.
A fresh visual identity was essential to authentically represent our target audience: a multi-faceted woman. I conceptualized this distinctive look and worked closely with our design team to bring it to life. We call this visual identity "Collage" because it reflects the authenticity, creativity, and vibrancy of our audience. It's a curated collection of print work that, much like the women it represents, is unique and full of character.
Always just got a reboot -- get her to rethink everything she thinks she knows about Always pads because it just became the best pad on the market.
Pepto-Bismol achieved remarkable success with its "Symptom Singing" commercial in 2009, which became a defining moment in the brand's history. During that time, sales reached their peak, as the commercial resonated deeply with audiences and became a memorable part of pop culture.
Fast forward to today, and we were tasked with reviving this iconic jingle in a fresh, modern way while maintaining the humor and charm that made it so memorable. Our goal was to create a version that would not only capture the original spirit but also stand out in today's advertising landscape. The result was a commercial that performed exceptionally well in testing and significantly boosted sales, proving that the classic song still holds a special place with consumers.
Crest launched a new line of toothpaste flavors under the name "Be," featuring bold and unconventional flavors like Chocolate, Vanilla, and Lime Mint. To match the unique appeal of these flavors, the campaign needed to be fun, daring, and eye-catching. It went beyond the typical boundaries of the oral care category and was even recognized by Workbook for its innovative illustrations and art direction.
The stunning illustrations were created by the talented team at AKA, adding a distinctive, artistic touch to the campaign.
There's an assumption that whitening your teeth causes weak enamel. Not true with Crest 3D White's Diamond Strong mouthwash and toothpaste. It's technology actually helps strengthen your teeth as you whiten.
We created Print ads that communicate strength and beauty with
3D White.
Red Lobster hosts a seafood event every other month, and while the brand's advertising has traditionally focused on showcasing its food, consumer feedback from multiple rounds of testing revealed a critical insight: there was nothing new or exciting about Red Lobster that compelled them to keep returning.
We were tasked with revitalizing and modernizing Red Lobster's current campaign. By incorporating innovative sound design, dramatic visuals, and dynamic lighting, we created spots that were truly groundbreaking for the casual dining category. These elements not only captured attention but also shifted consumer perceptions, encouraging them to see Red Lobster in a fresh, exciting light.
Because Red Lobster has always been committed to protecting & conserving the source of their seafood, they’ve decided to partner with Seafood Watch. We created a social video to show how deep Red Lobster’s commitment really is.
Coffee-mate set out to reinvent its iconic coffee swirl—the perfect blend of coffee and Coffee-mate. In this campaign, we put the swirl at the forefront, showcasing it in a dramatic and captivating way. Collaborating closely with a talented animation studio, we reimagined and emphasized this beautiful coffee combination, drawing attention to its smooth, irresistible allure.
We needed to bring the swirl to life in print, highlighting its visual appeal while also incorporating a human, relatable lifestyle element to make it feel authentic and accessible.
Parents have always struggled to get their kids to brush their teeth. But with the partnership between Disney and Oral-B, they created an app that makes this challenge much easier for parents. This educational video highlights the excitement kids feel when using the app, turning brushing into a fun and engaging experience.
For "May the 4th," we aimed to create a captivating video that would showcase our kid-friendly "Star Wars" products on Facebook. By tapping into the iconic concept of the Force, we crafted an eye-catching video that made our Crest and Oral-B products impossible for followers to scroll past in their newsfeeds.
"Star Wars Day," or "May the 4th," has become a must-celebrate event for Star Wars fans and Facebook brands alike. On this day, brands compete to cleverly integrate their products with Star Wars themes, hoping to go viral on Facebook. We joined in by creating poster-style graphics of our favorite Star Wars characters, but what we love most about our take on them are their smiles—adding a fun, unexpected twist to the iconic characters.
The "Charmin" Bear is undeniably iconic, but the challenge was to step away from the Bear and create a more emotional connection to "Charmin" toilet paper. We achieved this by blending elegant visuals with a touch of bathroom humor, taking "Charmin" into a fresh and distinctive world.
Nestea introduced a new tea made with just a few simple, natural ingredients—returning to the basics. We crafted a campaign that highlights this simplicity, while connecting to universal human truths and the everyday moments that resonate with people.
For Women’s Day at Publicis we were given the opportunity to come up with a unique idea that relates specifically to our agency and women. We realized we didn’t have to look that far. For it was in our very own logo.
The idea of UFOs and aliens has always captivated me. And now, in the midst of UFO mania, the 'what if?' feels more like a 'what’s next?' With a bit of research and imagination, I illustrated what these peaceful species might look like. Because honestly, if they’re out there... wouldn’t you want them to be your cosmic besties? Flashing peace signs, these goofy vibrant extraterrestrials are a tribute to the era’s vibe—a world equally obsessed with the unknown and totally chill about it. It’s a playful nod to all the wild theories, UFO sightings, and the contagious excitement of alien culture.
Here’s a playful, floss-inspired piece I created, imagining floss as a superhero for teeth
"Hilton" wanted to reward its Honor members with a deck of playing cards that featured their hotels around the world. The cards brought awareness of Hilton Hotels located all over. Each card was specifically designed with a different country on it and included unique-detailed graphics.
When you have great legs, you have the confidence to be a Goddess. We created books for the client that would demonstrate these Goddess insights. These books led to further Campaigns that Venus produced and still do.
